Hey, I'm Yasir, a multi-curious product designer who ships! 
 
I do my best work in fast-paced startups where "figure it out" is the job description. Most recently as founding designer at TROY AI, taking an LLM-powered reservation system from first interview to launch. 
 
Off-screen, I'm out in the California wilderness with my camera, flying drones, shooting hyperlapses, climbing rocks, and baking stuff 
 
Have a project in mind, or just want to say hi? Let's talk 
Hey, I'm Yasir, a multi-curious product designer who ships! 
 
I do my best work in fast-paced startups where "figure it out" is the job description. Most recently as founding designer at TROY AI, taking an LLM-powered reservation system from first interview to launch. 
 
Off-screen, I'm out in the California wilderness with my camera, flying drones, shooting hyperlapses, climbing rocks, and baking stuff 
 
Have a project in mind, or just want to say hi? Let's talk 
Hey, I'm Yasir, a multi-curious product designer who ships! 
 
I do my best work in fast-paced startups where "figure it out" is the job description. Most recently as founding designer at TROY AI, taking an LLM-powered reservation system from first interview to launch. 
 
Off-screen, I'm out in the California wilderness with my camera, flying drones, shooting hyperlapses, climbing rocks, and baking stuff 
 
Have a project in mind, or just want to say hi? Let's talk 
Portrait of man looking to the right

Work Experience

2025-Present

Media Production Specialist

DoorDash Labs

Built the division's first visual production function, replacing ad-hoc phone recordings with a multi-camera workflow processing 18 hours of daily footage across a 10+ autonomous vehicle fleet. Deliver multi-angle and aerial footage on 20+ operator tickets weekly, enabling ~20 reliability, hardware, and test engineers to diagnose failures without reproducing them. Designed and built an internal fleet operations tool (Figma, Cursor, GitHub) as sole developer — vehicle history, operator self-assignment, automated daily reporting — now at 53 users and migrated into company infrastructure. Produced presentation and visual assets supporting a federal regulatory application that was approved and granted an operating permit. Created demo reels, training and onboarding videos, and SOP assets across 7 campaigns; built a facility-to-leadership live-stream pipeline viewed at the C-suite level. Manage $25K+ in production equipment and authored camera-setup SOPs standardizing capture facility-wide.

2025-Present

Media Production Specialist

DoorDash Labs

Built the division's first visual production function, replacing ad-hoc phone recordings with a multi-camera workflow processing 18 hours of daily footage across a 10+ autonomous vehicle fleet. Deliver multi-angle and aerial footage on 20+ operator tickets weekly, enabling ~20 reliability, hardware, and test engineers to diagnose failures without reproducing them. Designed and built an internal fleet operations tool (Figma, Cursor, GitHub) as sole developer — vehicle history, operator self-assignment, automated daily reporting — now at 53 users and migrated into company infrastructure. Produced presentation and visual assets supporting a federal regulatory application that was approved and granted an operating permit. Created demo reels, training and onboarding videos, and SOP assets across 7 campaigns; built a facility-to-leadership live-stream pipeline viewed at the C-suite level. Manage $25K+ in production equipment and authored camera-setup SOPs standardizing capture facility-wide.

2025-Present

Media Production Specialist

DoorDash Labs

Built the division's first visual production function, replacing ad-hoc phone recordings with a multi-camera workflow processing 18 hours of daily footage across a 10+ autonomous vehicle fleet. Deliver multi-angle and aerial footage on 20+ operator tickets weekly, enabling ~20 reliability, hardware, and test engineers to diagnose failures without reproducing them. Designed and built an internal fleet operations tool (Figma, Cursor, GitHub) as sole developer — vehicle history, operator self-assignment, automated daily reporting — now at 53 users and migrated into company infrastructure. Produced presentation and visual assets supporting a federal regulatory application that was approved and granted an operating permit. Created demo reels, training and onboarding videos, and SOP assets across 7 campaigns; built a facility-to-leadership live-stream pipeline viewed at the C-suite level. Manage $25K+ in production equipment and authored camera-setup SOPs standardizing capture facility-wide.

2024 – 2025

Founding Product Designer

TROY AI

Product: Designed and shipped an LLM-powered reservation ecosystem and iPad-optimized management system for the hospitality industry. Strategy: Led user research with 13+ restaurant owners to pivot from review management to an automated AI phone-answering host. Execution: Built high-fidelity prototypes and a custom web booking widget, unifying phone and digital reservations into a single "foolproof" UI. Impact: Processed 13,000+ calls, saved $50,000+ in revenue, and recovered 1,000+ manual hours for 6 Bay Area locations.

2024 – 2025

Founding Product Designer

TROY AI

Product: Designed and shipped an LLM-powered reservation ecosystem and iPad-optimized management system for the hospitality industry. Strategy: Led user research with 13+ restaurant owners to pivot from review management to an automated AI phone-answering host. Execution: Built high-fidelity prototypes and a custom web booking widget, unifying phone and digital reservations into a single "foolproof" UI. Impact: Processed 13,000+ calls, saved $50,000+ in revenue, and recovered 1,000+ manual hours for 6 Bay Area locations.

2024 – 2025

Founding Product Designer

TROY AI

Product: Designed and shipped an LLM-powered reservation ecosystem and iPad-optimized management system for the hospitality industry. Strategy: Led user research with 13+ restaurant owners to pivot from review management to an automated AI phone-answering host. Execution: Built high-fidelity prototypes and a custom web booking widget, unifying phone and digital reservations into a single "foolproof" UI. Impact: Processed 13,000+ calls, saved $50,000+ in revenue, and recovered 1,000+ manual hours for 6 Bay Area locations.

2023-2024

UX/UI Designer

REKS

Research: Conducted end-to-end user research and behavioral analysis to identify friction points causing high site abandonment. Optimization: Redesigned key user flows and UI elements for the specialized eyewear interface to streamline the path to purchase. Impact: Successfully decreased the bounce rate by 13% through data-driven design iterations.

2023-2024

UX/UI Designer

REKS

Research: Conducted end-to-end user research and behavioral analysis to identify friction points causing high site abandonment. Optimization: Redesigned key user flows and UI elements for the specialized eyewear interface to streamline the path to purchase. Impact: Successfully decreased the bounce rate by 13% through data-driven design iterations.

2023-2024

UX/UI Designer

REKS

Research: Conducted end-to-end user research and behavioral analysis to identify friction points causing high site abandonment. Optimization: Redesigned key user flows and UI elements for the specialized eyewear interface to streamline the path to purchase. Impact: Successfully decreased the bounce rate by 13% through data-driven design iterations.

2023 – Present

Founder&UAS Pilot

Visual Fold Media

Services: Established an aerial production and data services firm providing photogrammetry, thermal imaging, surveying, and technical mapping. Operations: Executed precision flight missions for aerial videography and photography as a certified Part 107 UAV pilot. Deliverables: Provided high-accuracy visual data and inspection assets for construction, industrial, and creative industries.

2023 – Present

Founder&UAS Pilot

Visual Fold Media

Services: Established an aerial production and data services firm providing photogrammetry, thermal imaging, surveying, and technical mapping. Operations: Executed precision flight missions for aerial videography and photography as a certified Part 107 UAV pilot. Deliverables: Provided high-accuracy visual data and inspection assets for construction, industrial, and creative industries.

2023 – Present

Founder&UAS Pilot

Visual Fold Media

Services: Established an aerial production and data services firm providing photogrammetry, thermal imaging, surveying, and technical mapping. Operations: Executed precision flight missions for aerial videography and photography as a certified Part 107 UAV pilot. Deliverables: Provided high-accuracy visual data and inspection assets for construction, industrial, and creative industries.

2020 – Present

Creative Director

saikeworks

Operations: Founded and managed a full-service production house specializing in marketing-driven photo and video solutions. Production: Led end-to-end creative direction for product reviews, corporate interviews, and comprehensive event coverage. Impact: Delivered high-impact visual assets tailored to align with client branding and digital marketing objectives.

2020 – Present

Creative Director

saikeworks

Operations: Founded and managed a full-service production house specializing in marketing-driven photo and video solutions. Production: Led end-to-end creative direction for product reviews, corporate interviews, and comprehensive event coverage. Impact: Delivered high-impact visual assets tailored to align with client branding and digital marketing objectives.

2020 – Present

Creative Director

saikeworks

Operations: Founded and managed a full-service production house specializing in marketing-driven photo and video solutions. Production: Led end-to-end creative direction for product reviews, corporate interviews, and comprehensive event coverage. Impact: Delivered high-impact visual assets tailored to align with client branding and digital marketing objectives.