Work Experience
2024 – 2025
Founding Product Designer
TROY AI
Product: Designed and shipped an LLM-powered reservation ecosystem and iPad-optimized management system for the hospitality industry. Strategy: Led user research with 13+ restaurant owners to pivot from review management to an automated AI phone-answering host. Execution: Built high-fidelity prototypes and a custom web booking widget, unifying phone and digital reservations into a single "foolproof" UI. Impact: Processed 13,000+ calls, saved $50,000+ in revenue, and recovered 1,000+ manual hours for 6 Bay Area locations.
2024 – 2025
Founding Product Designer
TROY AI
Product: Designed and shipped an LLM-powered reservation ecosystem and iPad-optimized management system for the hospitality industry. Strategy: Led user research with 13+ restaurant owners to pivot from review management to an automated AI phone-answering host. Execution: Built high-fidelity prototypes and a custom web booking widget, unifying phone and digital reservations into a single "foolproof" UI. Impact: Processed 13,000+ calls, saved $50,000+ in revenue, and recovered 1,000+ manual hours for 6 Bay Area locations.
2024 – 2025
Founding Product Designer
TROY AI
Product: Designed and shipped an LLM-powered reservation ecosystem and iPad-optimized management system for the hospitality industry. Strategy: Led user research with 13+ restaurant owners to pivot from review management to an automated AI phone-answering host. Execution: Built high-fidelity prototypes and a custom web booking widget, unifying phone and digital reservations into a single "foolproof" UI. Impact: Processed 13,000+ calls, saved $50,000+ in revenue, and recovered 1,000+ manual hours for 6 Bay Area locations.
2023-2024
UX/UI Designer
REKS
Research: Conducted end-to-end user research and behavioral analysis to identify friction points causing high site abandonment. Optimization: Redesigned key user flows and UI elements for the specialized eyewear interface to streamline the path to purchase. Impact: Successfully decreased the bounce rate by 13% through data-driven design iterations.
2023-2024
UX/UI Designer
REKS
Research: Conducted end-to-end user research and behavioral analysis to identify friction points causing high site abandonment. Optimization: Redesigned key user flows and UI elements for the specialized eyewear interface to streamline the path to purchase. Impact: Successfully decreased the bounce rate by 13% through data-driven design iterations.
2023-2024
UX/UI Designer
REKS
Research: Conducted end-to-end user research and behavioral analysis to identify friction points causing high site abandonment. Optimization: Redesigned key user flows and UI elements for the specialized eyewear interface to streamline the path to purchase. Impact: Successfully decreased the bounce rate by 13% through data-driven design iterations.
2023 – Present
Founder&UAS Pilot
Visual Fold Media
Services: Established an aerial production and data services firm providing photogrammetry, thermal imaging, surveying, and technical mapping. Operations: Executed precision flight missions for aerial videography and photography as a certified Part 107 UAV pilot. Deliverables: Provided high-accuracy visual data and inspection assets for construction, industrial, and creative industries.
2023 – Present
Founder&UAS Pilot
Visual Fold Media
Services: Established an aerial production and data services firm providing photogrammetry, thermal imaging, surveying, and technical mapping. Operations: Executed precision flight missions for aerial videography and photography as a certified Part 107 UAV pilot. Deliverables: Provided high-accuracy visual data and inspection assets for construction, industrial, and creative industries.
2023 – Present
Founder&UAS Pilot
Visual Fold Media
Services: Established an aerial production and data services firm providing photogrammetry, thermal imaging, surveying, and technical mapping. Operations: Executed precision flight missions for aerial videography and photography as a certified Part 107 UAV pilot. Deliverables: Provided high-accuracy visual data and inspection assets for construction, industrial, and creative industries.
2020 – Present
Creative Director
saikeworks
Operations: Founded and managed a full-service production house specializing in marketing-driven photo and video solutions. Production: Led end-to-end creative direction for product reviews, corporate interviews, and comprehensive event coverage. Impact: Delivered high-impact visual assets tailored to align with client branding and digital marketing objectives.
2020 – Present
Creative Director
saikeworks
Operations: Founded and managed a full-service production house specializing in marketing-driven photo and video solutions. Production: Led end-to-end creative direction for product reviews, corporate interviews, and comprehensive event coverage. Impact: Delivered high-impact visual assets tailored to align with client branding and digital marketing objectives.
2020 – Present
Creative Director
saikeworks
Operations: Founded and managed a full-service production house specializing in marketing-driven photo and video solutions. Production: Led end-to-end creative direction for product reviews, corporate interviews, and comprehensive event coverage. Impact: Delivered high-impact visual assets tailored to align with client branding and digital marketing objectives.
Product Design⋅
Web Design⋅
Product Design⋅
Web Design⋅