Work Experience
2025 – Present
Design Director
Incase
Led the creative vision and design strategy across digital and physical touchpoints, overseeing a team of multidisciplinary designers. Spearheaded the launch of multiple product lines and brand campaigns, resulting in a 30% increase in customer engagement. Championed user-centered design processes, aligning product innovation with business goals and lifestyle trends.
2025 – Present
Design Director
Incase
Led the creative vision and design strategy across digital and physical touchpoints, overseeing a team of multidisciplinary designers. Spearheaded the launch of multiple product lines and brand campaigns, resulting in a 30% increase in customer engagement. Championed user-centered design processes, aligning product innovation with business goals and lifestyle trends.
2025 – Present
Design Director
Incase
Led the creative vision and design strategy across digital and physical touchpoints, overseeing a team of multidisciplinary designers. Spearheaded the launch of multiple product lines and brand campaigns, resulting in a 30% increase in customer engagement. Championed user-centered design processes, aligning product innovation with business goals and lifestyle trends.
2023 – 2024
Founding Product Designer
TROY AI
Directed creative execution for global campaigns, collaborating with cross-functional teams to deliver compelling digital experiences for top-tier clients. Guided a team of designers through fast-paced projects, elevating the agency’s digital presence and winning multiple industry awards. Focused on storytelling, usability, and brand consistency across channels.
2023 – 2024
Founding Product Designer
TROY AI
Directed creative execution for global campaigns, collaborating with cross-functional teams to deliver compelling digital experiences for top-tier clients. Guided a team of designers through fast-paced projects, elevating the agency’s digital presence and winning multiple industry awards. Focused on storytelling, usability, and brand consistency across channels.
2023 – 2024
Founding Product Designer
TROY AI
Directed creative execution for global campaigns, collaborating with cross-functional teams to deliver compelling digital experiences for top-tier clients. Guided a team of designers through fast-paced projects, elevating the agency’s digital presence and winning multiple industry awards. Focused on storytelling, usability, and brand consistency across channels.
2020 – 2022
Creative Director
Ethos Light Media
Played a key role in crafting scalable design systems and improving the user experience for merchants across the platform. Partnered with product managers and engineers to launch features that enhanced onboarding and retention. Advocated for accessibility and design inclusivity, influencing platform-wide standards.
2020 – 2022
Creative Director
Ethos Light Media
Played a key role in crafting scalable design systems and improving the user experience for merchants across the platform. Partnered with product managers and engineers to launch features that enhanced onboarding and retention. Advocated for accessibility and design inclusivity, influencing platform-wide standards.
2020 – 2022
Creative Director
Ethos Light Media
Played a key role in crafting scalable design systems and improving the user experience for merchants across the platform. Partnered with product managers and engineers to launch features that enhanced onboarding and retention. Advocated for accessibility and design inclusivity, influencing platform-wide standards.
2018 – 2020
Founder Photographer
Cocomel Portraits
Designed and optimized the core product experience for a mental health startup, contributing to a 40% increase in user retention. Conducted user research and usability testing to inform product decisions, translating insights into thoughtful interfaces. Collaborated closely with the founding team to define the brand’s visual and interaction language.
2018 – 2020
Founder Photographer
Cocomel Portraits
Designed and optimized the core product experience for a mental health startup, contributing to a 40% increase in user retention. Conducted user research and usability testing to inform product decisions, translating insights into thoughtful interfaces. Collaborated closely with the founding team to define the brand’s visual and interaction language.
2018 – 2020
Founder Photographer
Cocomel Portraits
Designed and optimized the core product experience for a mental health startup, contributing to a 40% increase in user retention. Conducted user research and usability testing to inform product decisions, translating insights into thoughtful interfaces. Collaborated closely with the founding team to define the brand’s visual and interaction language.
Product Design⋅
Web Design⋅
Product Design⋅
Web Design⋅