Troy AI

TROY AI · PRODUCT DESIGN

Designing an LLM-powered reservation system that helps hospitality teams turn every call into a confirmed guest.

Troy AI is a reservation ecosystem for hospitality teams. As Founding Product Designer, I led the product from early research to an AI phone-answering host, an iPad management system, and a unified web booking experience.

ROLE
Product Designer

SCOPE
UX strategy · workflows · visual system

YEAR
2024

THE CHALLENGE

Restaurant teams were missing valuable calls while juggling bookings across disconnected tools. The product needed to make AI-assisted reservations feel dependable, understandable, and effortless in the pace of service.

Signal over noise

A clear operational hierarchy surfaces today’s reservations, call outcomes, and exceptions without requiring teams to hunt through scattered systems.

Signal over noise

A clear operational hierarchy surfaces today’s reservations, call outcomes, and exceptions without requiring teams to hunt through scattered systems.

Shared context

Each reservation keeps the conversation, booking history, and follow-up action connected—so the AI feels like a trustworthy teammate, not a black box.

Shared context

Each reservation keeps the conversation, booking history, and follow-up action connected—so the AI feels like a trustworthy teammate, not a black box.

OUTCOME

Troy AI processed over 13,000 calls, recovered more than 1,000 manual hours, and helped six Bay Area locations protect over $50,000 in revenue.

Back to selected work

THE FULL STORY

TROY began as an evidence-led effort to solve a real operating constraint: hospitality teams cannot manage a line, a phone, and a booking book at the same time. Research, prototyping, and live partner feedback repeatedly narrowed the problem. The final direction paired an AI phone host with a shared, iPad-first reservation view that made each change visible and auditable.